The Express Lane

There’s no way this is worth it. Right?

Wrong. Everything has a striking point. What’s the value of 20 minutes when the only thing greeting you at home is a microwave dinner and the evening news? Not much.

But when those same 20 minutes mean pulling into the hospital in time to cut the umbilical cord or arriving at HQ in time for big interview Suddenly, the price tag is justifiable.

The same is true in lending. Not all moments in the lifecycle of a business are equal.

When a dream customer calls with a time-bound order, a factory expansion might be warranted.
When an influencer features your product in their holiday gift guide, hiring up might be the only way not to blow your big moment.

And when continuing as a going concern is a concern, a few extra basis points are nothing to fear.

In my world, asset-based lending is priced at a premium. But it’s priced for performance. Sometimes, traditional lending won’t meet the deadline. Won’t seal the deal. Won’t meet the moment. When ABL does, it’s worth every penny.