Behind the Masks

Looking for a fright? Remember the words of JFK: “The only thing to fear is fear itself.”

If borrowing feels scary, consider this: missed opportunity is scarier.

The illusion of bootstrapping is more trick than treat if you ask me.

Of the two paths to growth, one has the appearance of thrift but masks a costly reality: missed opportunity and unclosed deals. The other is costly on the surface but seizes opportunity behind the scenes. It makes time-bound deals and snags time-sensitive customers. Yes, it comes at a premium. But there’s a term for a cost with an ROI: an investment.